Social Media and the Modern-Day Elevator Pitch

Companies have exaggerated the attention span of the average adult for over a decade. Some have claimed that our attention span is less than a goldfish while ‘gurus’ have gone as far as to say that the average attention span is roughly 3 seconds.

Figuring out how to capture the attention of your target audience can be daunting when everyone is telling you that no one is paying attention to what you’re saying. Not only that, but with social media you can now see exactly what you’re competing against one post after the other.

So, where does your brand fit into all that noise?

It doesn’t…

Hear me out 🛑

People aren’t just going to drop what they’re doing to divert all of their attention to the content you’re putting out.

You have to make them listen.

It isn’t going to be easy but it’s your job to carve out a path among all the big voices and grab someone’s attention long enough to get them to notice you.

Think of your social media content as an elevator pitch.

Photo by DragonImages on Envato Elements

Now, if you’ve stumbled across this article and don’t know what an elevator pitch is, let me give you a brief definition:

➡️ An elevator pitch is a quick synopsis of your background, experience, or idea that is short enough to be presented during a brief elevator ride.

This idea is essential when you’re promoting your business on social media. From presenting yourself in your bio to explaining what you offer, it’s difficult to keep people’s attention when you’re droning on about the specs of your product or declaring that you have the best service on the market.

We all want to be a leader in our field but when you’re telling someone how great you are, what differentiates you from the person three posts down saying almost exactly the same thing?

Your “elevator pitch” needs to be unique to you. However, in the modern-day world of social media you should be telling people how their lives will change if they purchase what you’re offering rather than simply telling them what makes it the best.

Here are some ways you can accomplish this:

Intention-specific content

When you’re planning your content, don’t try to cram everything into every single post. Not only will it be overwhelming but it will also be off-putting for the viewer.

This can even be carried over to your social media bios. You don’t want to list every feature but the kitchen sink. You want to give them the best short description of what you offer and what they’ll get out of it.

In an elevator pitch you aren’t going to tell a story about how you came up with the premise of the business then detail your ups and downs in creating it, only then getting into your actual idea.

You’re going to tell them your idea, why it works, and why they should buy into it.

Your intention is to sell. Focus on it.

When it comes to social media, your audience might like story-based posts too and that’s great! Telling a story or detailing your background are also intentions.

Just be clear with the type of content you’re posting.

Edit your message

Don’t beat around the bush with what you have to say.

If you’re a lead generation company who can guarantee qualified industry-specific leads, say that!

If you’re a business coach who helps clients achieve six figures, say it!

Don’t make them guess what you do, just tell them.

I know I’m making it sound easier than it actually is. You want to stand out from the crowd with your message but you don’t want to confuse your ideal customer.

I get it. I’ve been there.

My team and I are always revising our messaging to get the best results possible.

The most important thing is to cut out all of the unnecessary fluff that people tend to put in their content. This will help you keep the viewer’s attention while still getting your message across.

Focus on them

I harp on this point a lot because it is vital to being successful on social media. Nearly every client I’ve worked with has found themselves revising their content based on this point.

If you think of potential customers as investors in your brand, you aren’t going to go on a tangent about the features of your brand and leave out the expected return they’ll get out of it.

People aren’t going to buy into your offer without feeling like it is going to make some impact on them or their life.

Is it going to help them…

• Earn more money?

• Save time?

• Feel healthier?
  

Whatever it is, the content you're putting out, while short and sweet, needs to convince them that it will improve their life in some way.

These concepts all go hand-in-hand but they are worth expanding upon in detail because, otherwise, many people do a complete one-eighty and don’t say enough.

It can be difficult to focus your message when you want to get as much information across as possible. However, to build an audience that is just as excited about our brands as we are, we need to create engaging content that will capture their attention.

This sometimes means scaling down what we’re saying and honing in on their pain points.

After all, we’re here to solve their problems.

If you find yourself needing help with your marketing, you can reach out to us and get a FREE Growth Session where we will discuss your current social media, your goals, and what your next steps might look like to increase your growth.